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2010 TV NAR bounce back to continue into Q4 - Venture Insights

Report Overview

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2010 TV NAR bounce back to continue into Q4

PublisherEnders Analysis.
Publish Date August 25, 2010
Sector FTA TV.

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The bounce back in TV NAR (Net Advertising Revenue) now looks set to continue into Q4, resulting in full year- on-year growth of about 12.5%.

The bounce back has more than reversed the -11% fall in 2009, although it still leaves TV NAR in 2010 about -5% below pre-recessionary levels in 2007 (nominal prices). Meanwhile, persistent worries about the economy and the impact of government debt reduction measures suggest flat growth in 2011.

Much depends in 2012 on the outcome of Ofcom’s review of the airtime minutage quota and distribution rules, where its own commissioned econometric analysis suggests that harmonisation efforts leading to increases in airtime supply could cause large reductions in TV NAR.