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A strict early privacy verdict for UK online advertising - Venture Insights

Report Overview

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A strict early privacy verdict for UK online advertising

PublisherEnders Analysis.
Publish Date July 2, 2019
Sector Advertising, Media.

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The Information Commissioner’s Office reported on the UK online advertising sector, finding common industry practices unlawful under a strict interpretation of the GDPR and UK privacy law

The ICO focused on problems around transparency, consent and data sharing in the Real-Time-Bidding ecosystem, which comprises 16% of UK online ad spend, but most of publisher online ad revenue. The ICO is giving the industry six months to shape up, with the next steps still unclear

The Competition and Markets Authority has had under consideration an investigation into the entire online advertising sector, but is hampered by Brexit-related considerations

Contents

Clear UK guidelines at last on consent in advertising

Implications for UK publishers

List of charts/tables

Figure 1. Share of UK online advertising spend* by channel, 2018