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A third digital ad force: Verizon and Yahoo - Venture Insights

Report Overview

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A third digital ad force: Verizon and Yahoo

PublisherEnders Analysis.
Publish Date August 15, 2016
Sector acquisition, Advertising, Digital Media, Online Advertising, Technology, Telecom.
Company AOL, Verizon, Yahoo.

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To diversify revenue in a saturated US mobile market, telecoms giant Verizon Communications followed an earlier merger with AOL by acquiring Yahoo for $4.8 billion

The combined online ad platforms are likely to become the most viable contender for third place in the US, after Google and Facebook

Verizon’s mobile subscriber data could narrow the market leaders’ targeting and measurement advantage, but regulation and customer reception pose risks