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Ad blocking on iOS 9 – Now you see me, now you don’t - Venture Insights

Report Overview

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Ad blocking on iOS 9 – Now you see me, now you don’t

PublisherVenture Insights.
Publish Date October 12, 2015
Sector Advertising, Digital Media, Mobile Apps, Technology.
Company Apple, Facebook, Fairfax, Microsoft.

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Buy this Report

With mobile AdEx growing at a CAGR of 205% (2011-14) and mobile ad blocking just around the corner, we believe up to A$85m of mobile AdEx pa is at risk. Publishers that are seeing increasing usage on mobile including Fairfax Media, News Australia and Yahoo!7 are most vulnerable to this disruption. In-app ads, paid content and native advertising are the three key solutions for publishers.