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Advertising: this year, next year - Venture Insights

Report Overview

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Advertising: this year, next year

PublisherEnders Analysis.
Publish Date February 18, 2018
Sector Technology, Telecom.
Company Channel 4, Facebook, Google, ITV, SKY, YouTube.

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We forecast UK display adspend to grow by 3.1% in 2018 (<1% in nominal terms), with TV roughly steady, newspaper decline slowing and digital growth slowing a little

Households are facing an income squeeze and the ability of debt and credit to carry them over is reaching its sensible limit. Brexit-related uncertainties remain the single strongest drag on business investment, dampening ad spend

TV spend is the £5bn question. While live viewing continues to decline, TV delivers against different marketing objectives from precisely targeted online inventory, and rapid broadcaster VOD growth will help hold TV spend steady