Report Overview


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All together now – Why aggregation is the future of TV


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The recent evolution in TV has been marked by the ‘app-ification’ of services (i.e. many discrete content services, such as Netflix). We believe audiences will gravitate back to aggregated platforms that deliver multiple services through a single user interface (with search and content as key differentiators). This bodes well for Telstra and Optus and we expect them to ramp up their TV efforts during 2016.