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Amazon Channels: bite-sized pay-TV for the whole family - Venture Insights

Report Overview

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Amazon Channels: bite-sized pay-TV for the whole family

PublisherEnders Analysis.
Publish Date May 25, 2017
Sector Media, Technology, TV.
Company Amazon, BT, NETFLIX, SKY.

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After a US debut, Amazon’s marketplace of SVOD services arrives in the UK and Germany, but without the major draws of HBO and Showtime.

Unbundling SVOD for premium content strengthens Amazon’s position in the fast-developing connected TV landscape, where Prime Video is taking on Netflix, NOW TV and YouTube.

For niche content providers, Amazon Channels provides a new, low-friction route to go direct-to-consumer with a mix of live and on-demand premium content alongside existing distribution strategies.