Report Overview


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Amazon, ebooks and the UK


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Amazon has announced that it will launch its ‘Kindle’ ebook reader internationally. It will be sold from the US site and shipped internationally for $270, with a free global wireless service for downloading books. This looks like an interim step with full ‘local’ sales in place next year; nonetheless local media (newspapers, magazines and book publishers) are in place.
All of this, however, was caused by regulatory effects, with underlying growth being stable for the first time since March 2008.
We expect both underlying and reported growth to recover in the December quarter, and to progressively improve throughout 2010.