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AOL, Microsoft and Yahoo! seek solace together - Venture Insights

Report Overview

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AOL, Microsoft and Yahoo! seek solace together

PublisherEnders Analysis.
Publish Date November 25, 2011
Sector Digital Media, Fixed Line (Internet and Voice).
Company Google, Microsoft, Yahoo.

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AOL, Microsoft and Yahoo! are partnering to cross sell non-guaranteed display inventory in the US, highlighting their need for scale in the face of increasing competition from Google and Facebook

Aggregating unreserved ads via their respective networks may boost share of ad budgets, but the focus on less valuable inventory means any impact is likely to be small

Short of extending the partnership to include all inventory and greater investment in technology there seems little the three companies can do to stop further erosion of display share, though revenues should continue to rise