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Apple: ecosystem upgrade - Venture Insights

Report Overview

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Apple: ecosystem upgrade

PublisherEnders Analysis.
Publish Date September 4, 2010
Sector Music and Radio, Pay TV.
Company Apple.

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Apple has upgraded its iPod family and also iTunes, which now includes new social networking features, and revamped Apple TV, now reinvented as a streaming-only device at a fraction of its former price.

We expect iPod sales volumes to continue to slide despite the update, but estimate that improved ARPU will add $600 million to Apple’s topline in FY2011. However, iPhones and Macs are the company’s key revenue drivers.

The revisions to Apple TV should drive up sales, but the content offering remains weak (especially outside the US) and it is joining an already crowded playing field its main benefit is likely to be supporting the Apple ecosystem.