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Apple iPhone: revolutionising the mobile business? - Venture Insights

Report Overview

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Apple iPhone: revolutionising the mobile business?

PublisherEnders Analysis.
Publish Date July 6, 2007
Sector Fixed Line (Internet and Voice), Mobile and Wireless Technology.
Company Apple.

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Apple has at least revolutionised two aspects of the mobile business: getting customers to queue overnight for a handset, and selling contracts-in-a-box’, neither of which are likely to catch on in Europe.