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Apple – Price is the object: the iPhone and its services - Venture Insights

Report Overview

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Apple – Price is the object: the iPhone and its services

PublisherEnders Analysis.
Publish Date October 5, 2018
Sector Media, Technology, Telecom.
Company Apple, Google.

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With a carefully priced, strong line-up of iPhones, Apple will consolidate its main revenue line and core user base in the near term

The latter feeds into a services business showing impressive growth, but which is also marked by missed opportunities and mounting negative consequences on the rest of the online ecosystem

For media businesses, Apple’s impact is larger than ever, inevitably leading to new kinds of friction around commercial terms, App store policies and browser features