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Apple rewrites the textbook - Venture Insights

Report Overview

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Apple rewrites the textbook

PublisherEnders Analysis.
Publish Date January 30, 2012
Sector Ecommerce, Technology.
Company Apple.

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Apple has begun selling interactive textbooks via its iBookstore, a move which is likely to accelerate the digital transition in education

However, the pace of change will be slowed by the cost of devices and the limited number of textbooks that have been designed for tablet computers

By developing educational software and course materials, Apple is trying to position the iPad at the centre of students’ educational lives a niche that could significantly boost its hardware sales