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Apple: The power of music - Venture Insights

Report Overview

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Apple: The power of music

PublisherEnders Analysis.
Publish Date March 2, 2010
Sector Music and Radio.
Company Apple.

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Apple’s hardware-driven strategy for music recently passed two major milestones, with 10 billion paid track downloads and 250 million iPods sold.

In 2009, Apple returned’ to record labels and publishers roughly $1.9 billion, while generating gross profits in the region of $3.2 billion from the sale of iPods and music.

Of wider significance to Apple is the music strategy’s contribution to building a mass market brand and expanding its customer base, helping to drive adoption of their computers and, more recently, the iPhone.