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Apple TV: Is video streaming taking the lead in TV consumption? - Venture Insights

Report Overview

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Apple TV: Is video streaming taking the lead in TV consumption?

PublisherVenture Insights.
Publish Date February 8, 2017
Sector digital, Disruption, Media, OTT Video, Technology, TV.
Company Amazon, Apple, Google, Roku.

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Buy this Report

The sale and use of video streaming devices continues to rise year on year; consumers are continually wanting to watch TV when and how they want, driving the purchase of streaming devices.

TV may be changed for the long run should new streaming practices be taken up by consumers; broadcasters will need to move with consumer behaviour in order to ensure the continued dominance of FTA and PayTV in the streaming era.

2017 may be the year of video streaming as consumers increasingly move to view video via streaming services; with the rise of video streaming, live streaming will be an area of great opportunity for broadcasters.

Apple TV has released a software update but is it all ‘too little, too late’; Apple witnesses continued declines in sales of their Apple TV, despite a recent update to the system.