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Apple’s iPhone advantage - Venture Insights

Report Overview

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Apple’s iPhone advantage

PublisherEnders Analysis.
Publish Date November 9, 2015
Sector Internet, Media, Mobile, Mobile and Wireless Technology, Non-UK Telecoms, Technology, Telecom.
Company Apple.

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Apple’s results underlined its status as the tech industry’s biggest and most profitable company due to the iPhone, accounting for two thirds of the company’s revenue and capturing three quarters of all smartphone profits.

While the iPhone dominates the $500+ handset market, the question is how will this segment develop as smartphone penetration approaches maturity in developed markets and mobile operators restructure handset subsidies.

The shift to separate airtime and device plans could increase consumer price sensitivity, but leasing plans with annual replacement, supported by the iPhone’s strong second hand value, bring the opportunity of faster replacement cycles, with upside and downside risks matched.