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Apple’s privacy push: Publisher ad revenue in trouble - Venture Insights

Report Overview

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Apple’s privacy push: Publisher ad revenue in trouble

PublisherEnders Analysis.
Publish Date October 15, 2021
Sector Telecom.

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Contents

Apple’s privacy-based ad assault: then and now

Apple’s latest changes: no ID is safe

Publishers must adapt to a low-data world

About Enders Analysis

About Venture Insights

Figures and Tables

Figure 1: Percentage of users that enable third-party cookies, by browser (%)

Figure 2: App Tracking Transparency prompt

Figure 3: Impact of “identity and privacy headwinds” on Criteo revenues ($m)

Figure 4: Timeline of Apple privacy updates

Figure 5: Accessing a website with and without Private Relay

Figure 6: Hide My Email example

Figure 7: Publisher-led Single Sign-On (SSO) solutions