Report Overview


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Apple’s privacy rollout: A trial for regulators


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Contents

Apple is bringing in privacy changes on iOS that could hurt ad-funded apps

Responding to platforms’ legitimate push for user privacy is a trial for regulators in the midst of building new online antitrust regimes

Antitrust rulings are chipping away at the App Store’s stringent terms of use, but reforms will keep it at the centre of the iOS universe

Figures and Tables

Sky News app consent form and Apple’s App Tracking Transparency pop-up