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Audible, audiobooks and lessons from Amazon in the UK - Venture Insights

Report Overview

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Audible, audiobooks and lessons from Amazon in the UK

PublisherEnders Analysis.
Publish Date August 27, 2018
Sector Media.
Company Amazon.

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Audiobooks are growing fast, driven by smartphone adoption and better supply, as well as interest from people who don’t usually buy books, such as young men

The sector is dominated by the presence of Audible, Amazon’s audiobook publisher/retailer, which has driven growth of audiobooks but put publishers under pressure. Its strategy is a lesson in Amazon’s approach to media

Audio is an opportunity to sell to new customers, but publishers must acquire and use rights responsibly, and experiment while not letting the audio tail wag the print dog