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Augmented reality: Apple’s next 10-year bet - Venture Insights

Report Overview

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Augmented reality: Apple’s next 10-year bet

PublisherEnders Analysis.
Publish Date September 29, 2017
Sector Media, Technology, Telecom.
Company Apple, Google, Samsung, Walt Disney.

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Through innovations in processing, connectivity and cameras, Apple’s new device lineup dispels fears that the importance of integrated, profitable mobile hardware is in terminal decline

With the broadest range of iPhone price points ever, Apple is confidently balancing between profits and growing the valuable installed base

Apple’s long way to an AR future is now well paved, but a weakness in mapping could prove to be an Achilles heel