Report Overview

Australian Advertising Market Outlook 2020: COVID-19 impact will flow into FY21

The story of the year is obviously the impact of COVID 19 and the associated economic slowdown. The -6.8% decline in FY20 AdEx will, among other things, hasten the trend to digital advertising.

Contents

Executive Summary

Advertising market forecast (2019-2024)

Digital

Digital-by platform and format

Digital video

Mobile consumption and OTT video

Broadcast television

Print

Radio

Outdoor

Cinema

Figures

Fig. 1: Advertising revenue (historical and forecast) by segment (A$b)

Fig. 2: Advertising revenue by segment (A$m, financial years)

Fig 3: Change in Advertising Expenditure by Sub-Segment (FY09-FY20)

Fig 4: Digital advertising: by sub-segment (A$m, financial years)

Fig 5: Google and Facebook increasing their share of Australian online advertising expenditure (A$m)

Fig 6: Onshore vs Offshore – Total AdEx share (A$m)

Fig 7: Digital advertising, split by platform (A$b)

Fig 8: Display advertising, split by format (A$b)

Fig 9: Mobile as a % of total digital advertising

Fig 10: Video as a % of Display advertising

Fig. 11: Video advertising revenue: by media (A$m)

Fig 12: Frequency of video consumption on mobile (March 2020)

Fig 13: Mobile video streaming services by popularity (March 2020)

Fig 14: TV advertising: by sub-segment (A$b)

Fig. 15: Average viewing time for FTA, BVOD and Pay-TV (mins/user/day)

Fig 16: Print advertising by sub-segment (A$m)

Fig 17: Radio Advertising expenditure (A$m)

Fig 18: Percentage of time spent listening by format (2016-19)

Fig 19: Outdoor advertising (A$m)

Fig 20: DOOH as a % of OOH in Australia

Fig 21: Changing cinema distribution model

Fig 22: Cinema admissions per Capita – Australia