Report Overview
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Australian Small Business Survey: 5G broadband battleground for Optus, Telstra, TPG and NBN

- PublisherVenture Insights.
- Publish Date September 6, 2020
- Sector 5G, Technology, Telecom.
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This report presents the survey results across 602 small businesses and highlights their views on willingness to pay, churn intentions and their views on 5G mobile and fixed wireless broadband. The survey was targeted towards the IT decision makers in small businesses, which this survey defined as having an employee count of between 5 – 20 employees.
Contents
Key Takeaways
Introduction
Mobile Services
- 5G Services
Fixed broadband Services
Survey demographics
List of charts/tables
Figure 1. Respondent market share of mobile phone providers
Figure 2. Importance of mobile purchase factors
Figure 3. Small business mobile payment expectations
Figure 4. Small businesses views on the importance of 5G mobile networks
Figure 5. Small business willingness to upgrade to 5G
Figure 6. Small business willingness to pay a premium for 5G
Figure 7. Broadband provider small business market shares
Figure 8. Importance of broadband purchase factors
Figure 9. Small business broadband payment expectations
Figure 10. Small business expectations to change broadband providers
Figure 11. Small business interest in switching to 5G fixed wireless broadband
Figure 12. Small business views on the advantages of 5G fixed wireless broadband
Figure 13. Willingness to pay more for 5G fixed wireless service
Figure 14. Survey respondents by State
Figure 15. Survey respondents by industry segment