Report Overview


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Auto classified marketplace: Auto Trader steered into stronger position


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  • Print advertising in the autos classifieds marketplace keeps declining, but significant continued online growth steadies the helm
  • Five years on from new car financing innovations, and exasperated by changes in consumer behaviour towards greener tech, the used car market is braced for a flood
  • Auto Trader’s competitors force it to keep innovating, although having saturated the market, its dominance gives it enough headroom to worry about the weather breaking