Report Overview
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Auto classified marketplace: Auto Trader steered into stronger position

- PublisherEnders Analysis.
- Publish Date December 21, 2017
- Sector Media, Non-UK Media.
- Company Auto Trader, Facebook, Google.
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- Print advertising in the autos classifieds marketplace keeps declining, but significant continued online growth steadies the helm
- Five years on from new car financing innovations, and exasperated by changes in consumer behaviour towards greener tech, the used car market is braced for a flood
- Auto Trader’s competitors force it to keep innovating, although having saturated the market, its dominance gives it enough headroom to worry about the weather breaking