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Auto classified marketplace: From lifestyle to driverless future - Venture Insights

Report Overview

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Auto classified marketplace: From lifestyle to driverless future

PublisherEnders Analysis.
Publish Date December 9, 2016
Sector Advertising, Content marketing, digital, Media, print.
Company Auto Trader, Gumtree.co.uk, Motors.co.uk, PistonHeads.

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This is the third and final report in our annual review of vertical marketplaces (classifieds), focused on used cars, and follows Vertical marketplaces overview and recruitment outlook [2016-116] and Property classified marketplace [2016-119]. Auto Trader continues to dominate online auto listings, accounting for 85% of UK revenues in 2015 by our estimates as total UK online auto spend increased 13%. We believe that growth will slow to -7% this year and low single digits in 2017/18 as Brexit bites and consumer confidence retreats, although used and new car sales have so far remained buoyant since the vote. In common with the other classified verticals we see a period of sustained innovation on the horizon which will challenge the existing market leaders; data provision rather than audience listings will likely become the main source of value to advertisers while further out the advent of autonomous vehicles promises to disrupt the established structure of the entire auto industry.