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Away from home: The online challenge for PSBs - Venture Insights

Report Overview

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Away from home: The online challenge for PSBs

PublisherEnders Analysis.
Publish Date April 14, 2016
Sector Broadcast TV, Media, Mobile, Technology, TV.
Company BBC, ITV.

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On TV, UK public service broadcasters (PSBs) have operated within a privileged ecosystem; a guaranteed electronic programme guide (EPG) prominence placing their channels at the forefront, helping sustain their market share and spawning digital families.

But technological changes within the TV set are eroding this prominence, and on devices, such structural advantages are non-existent.

To confront dramatically falling mobile engagement, despite consistently excellent content, the PSBs need to collaborate and replicate their privileged linear position or they will struggle against the major SVOD players.