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BBC iPlayer Boxsets: performance and what it tells us about on-demand viewing - Venture Insights

Report Overview

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BBC iPlayer Boxsets: performance and what it tells us about on-demand viewing

PublisherEnders Analysis.
Publish Date June 15, 2018
Sector Media, Telecom.
Company BBC.

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The BBC is concerned with the performance of the iPlayer, handicapped by its inability to monetise its content. Nevertheless, as it moves towards an all-IP future, it is experimenting with new content strategies

Data from Digital-i shows that the iPlayer’s Christmas Boxsets brought 360,000 unique viewers/week to the BBC portfolio; an audience which skewed encouragingly young

Furthermore, case studies of two of the programmes made available over this period—Peaky Blinders and Hard Sun—provide insight into how people consume content delivered this way, something that has been difficult to ascertain due to the major SVODs’ secretive treatment of their own data