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BBC iPlayer: forever niche? - Venture Insights

Report Overview

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BBC iPlayer: forever niche?

PublisherEnders Analysis.
Publish Date July 23, 2007
Sector Digital Media, Fixed Line (Internet and Voice), OTT Video, Pay TV.
Company BBC, Channel 4, ITV, Sky Group.

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On 27th July the BBC will open access to the iPlayer to UK internet users, en route to a hard launch later this summer. This PC-based application allows the user to download BBC TV content after broadcast to view on the PC for a limited time, and provides a TV-like display on the PC. Delays to the launch will mean the iPlayer enters a field already crowded by other broadcasters, including Channel 4’s 4oD service, ITV’s broadband portal, Sky Anytime, as well as content aggregators such as Joost and Babelgum (both currently in beta).