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BSkyB Targets II - Venture Insights

Report Overview

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BSkyB Targets II

PublisherEnders Analysis.
Publish Date November 4, 2004
Sector Pay TV.
Company Sky Group.

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The BSkyB change of strategy announced last August by James Murdoch has claimed its first victim according to this report: the company’s own original target of 30% operating margin by FY 2006/07. That leaves the company with just two of its core targets: £400 ARPU and 8 million subscribers by the end of 2005. Meanwhile, the profit target has been replaced by the long-term growth target of 10 million Sky Digital subs by 2010, over 25% with Sky+ boxes and more than 30% with multiroom subs.