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BT Q4 2015/16 results: Sound investment-driven growth strategy - Venture Insights

Report Overview

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BT Q4 2015/16 results: Sound investment-driven growth strategy

PublisherEnders Analysis.
Publish Date May 13, 2016
Sector Fixed Line (Internet and Voice), Technology, Telecom.
Company BT, EE.

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BT Group’s revenue growth slipped back to 1.3% in Q4, but this reflected the reversal of various one-off boosts in the previous quarter, with underlying trends still solid across the group, with Consumer and Openreach still the standout performers.

We do not think that BT’s approach of keeping the BT and EE consumer brands separate will maximize the cross-selling opportunity, but we consider this opportunity to be modest at best in any case, and therefore not worth the risk of a disruptive integration.

On both fixed and mobile, BT is using cost savings to invest in faster speeds, better coverage and improved service to drive competitive advantage and price premia, a very sound strategy in our view.