BT Sport for sale: All change for the game changer

Contents

A move away from premium sport is long overdue from BT, with there having proved to be little strategic, ‘halo’ or other cross-over benefit to its core broadband and mobile businesses

BT Sport has managed to dramatically increase its pricing since launch, with little evidence of significant net subscriber leakage, which has driven ‘standalone’ profitability and allows a partial or full sale

A sale would not likely cover BT’s full losses to date, but a partner could enhance the value of the asset, and an eventual full sale would reduce risk for BT and enable it to fully focus on its broadband and mobile core businesses

Figures and Tables

Figure 1: BT share of DSL net adds

Figure 2: Selected BT Sport pricing (£/month)

Figure 3: BT Sport selected pricing trends (£/month)