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BT Sport - measuring success - Venture Insights

Report Overview

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BT Sport – measuring success

PublisherEnders Analysis.
Publish Date October 3, 2013
Sector Fixed Line (Internet and Voice), Pay TV, Sports.
Company BT, Sky Group.

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Now entering its third month the very heavily publicised BT Sport has made a relatively good start in Sky households compared with its predecessors Setanta and ESPN, but less of a difference in DTT households, where getting BT Sport on BT TV is not straightforward

However, BT is still very much the junior player in a duopolistic mature market for premium sport, which we do not expect to grow significantly even if the premium sport is being given away