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BT Yahoo! Broadband - Venture Insights

Report Overview

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BT Yahoo! Broadband

PublisherEnders Analysis.
Publish Date July 16, 2003
Sector Digital Media, Fixed Line (Internet and Voice).
Company BT, Yahoo.

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BT and Yahoo! recently announced the launch of BT Yahoo! Broadband for September 2003, a co-branded DSL transport/personalised home page/broadband portal service. The goal is to revitalise BTopenworld, which lost 10 percentage points in DSL market share in H1 2003. The new service will be provided to BTOW subscribers at the same price as the DSL service today, improving BTOW’s value-for-money proposition and providing clear proprietary differentiation over other ISPs.