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BT’s away game - Venture Insights

Report Overview

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BT’s away game

PublisherEnders Analysis.
Publish Date October 28, 2015
Sector Broadcast TV, Fixed Line (Internet and Voice), Media, Sports, Telecom, TV, UK Media.
Company BT, SKY.

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The investment in rights is not just about achieving good viewing figures – BT’s entry into televised sports is as much about supporting its broadband and pay-TV business in the face of increasing competition from Sky and others.

BT has reported results for the September quarter with record-setting TV net adds and steady broadband net adds, confirming that while Sky arguably won the broadband battle, BT won TV, and neither really lost in either category.