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C4 and Digital Diversification - Venture Insights

Report Overview

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C4 and Digital Diversification

PublisherEnders Analysis.
Publish Date August 12, 2007
Sector Digital Media, OTT Video, Pay TV.
Company Channel 4.

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Channel 4’s digital diversification strategy is a topic we first considered in 2002. At that time, we urged Channel 4 to husband its resources to meet its public service remit and maintain audiences on its terrestrial service, rather than diversify into new digital satellite channels. If anything, the progress of time has reinforced our conclusion that Channel 4’s digital diversification strategy is risky. The risks for Channel 4 are greater than for the BBC, since Channel 4’s public service remit is funded by advertising alone.