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Can mobile save print publishers? - Do tablets bring salvation, or 40 years in the wilderness? - Venture Insights

Report Overview

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Can mobile save print publishers? – Do tablets bring salvation, or 40 years in the wilderness?

PublisherEnders Analysis.
Publish Date January 31, 2010
Sector Digital Media, Fixed Line (Internet and Voice), Print Media.
Company Apple.

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Large parts of print media face existential problems from the structural decline of consumption and core advertising businesses, and the growth of an internet model of free content and large-scale disaggregation.

Employment trends in US media underline the depth of the decline in sales of print media (no similar data is available for the UK), across newspapers, periodicals and books.

Publishers are being forced to search for business models that align with new patterns of consumer behaviour and which make money.