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Challenging future for internet TV aggregators - Venture Insights

Report Overview

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Challenging future for internet TV aggregators

PublisherEnders Analysis.
Publish Date March 11, 2010
Sector Digital Media, Fixed Line (Internet and Voice), OTT Video.
Company BBC, Google, ITV.

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Hulu’s postponed UK launch, and the inability of SeeSaw and MSN to get carriage deals with the BBC and ITV, underscore the difficulty for internet TV aggregators of acquiring mainstream content.

In-stream video advertising is nascent we estimate it was worth just over 1% of UK TV ad spend last year giving major channel operators/rights holders little incentive to syndicate their programming to online services.

The future for ad-funded internet aggregators continues to look highly challenging, aside from YouTube, due to its audience scale and Google’s deep pockets.