Report Overview
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Changing times for Sky – fiscal Q1 2007 results

- PublisherEnders Analysis.
- Publish Date November 13, 2006
- Sector Pay TV.
- Company Sky Group.
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Fiscal Q1 2007 results show unexpectedly strong subscriber gross additions (14% up on Q1 2006) and a promising start to Sky Broadband in its pursuit of at least 3 million subscribers by December 2010. Management attributes the strong gross subscriber additions to the halo’ effect of its broadband and telephony offer
Growth will likely slow from 2006’s impressive levels, but the business is still a very solid core, with volumes, prices and commission levels likely to hold up well for the foreseeable future
As regards TalkTalk, the rate of customer migration onto fully unbundled lines continues to be an issue, but the situation is improving, albeit gradually
The appeal of the free’ offer appears to have survived the serious customer service issues of 2006, but the new marketing campaign will need to boost subscriber growth significantly for it to remain on-track