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Channel 4 plugs into YouTube - Venture Insights

Report Overview

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Channel 4 plugs into YouTube

PublisherEnders Analysis.
Publish Date October 16, 2009
Sector Digital Media, Fixed Line (Internet and Voice), OTT Video, Pay TV.
Company Channel 4.

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Channel 4 has confirmed it will distribute catch-up and archive TV shows via YouTube on a non-exclusive basis starting in November, with the broadcaster responsible for selling advertising around its content.

The partnership looks to be a win-win: Channel 4 stands to get a huge lift in its online audience while retaining control over sales, while Google achieves a breakthrough deal with a major broadcaster with the hope of more to come.

We expect a rash of similar deals as rights holders, broadcasters and video service providers jostle for position in the nascent internet TV market, but few will benefit from the special synergies offered by Channel 4-YouTube.