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Channel 5: three years on from Viacom’s acquisition - Venture Insights

Report Overview

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Channel 5: three years on from Viacom’s acquisition

PublisherEnders Analysis.
Publish Date December 5, 2017
Sector Broadcast TV, Media, TV.
Company Channel 4, viacom.

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Viacom’s 2014 acquisition of Channel 5 from Richard Desmond’s Northern & Shell occurred while the maelstrom encircling linear television viewing—sparked by the allure of SVODs and other digital distractions—was well underway

Nevertheless, with increased content spend, development of new titles and clarity as to its targeted audience, the broadcaster has increased its channel (and group) share amongst 16-34s and ABC1s, and has directed further benefits back to its owner’s existing entertainment suite

Outside of the post-lunch and 8-10pm slots, however, work needs to be done: Channel 5’s BVOD proposition and social media offering leaves much to be desired, while the reliance on two major titles, Big Brother and Neighbours will be unsustainable in a post-linear world