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Children’s changing video habits:And implications for the content market - Venture Insights

Report Overview

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Children’s changing video habits:And implications for the content market

PublisherEnders Analysis.
Publish Date December 12, 2017
Sector Media, TV, UK Media.
Company Amazon, BBC, Google, NETFLIX, SKY, Virgin Media, Walt Disney, YouTube.

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Children’s media use and attitudes have dramatically changed over the last few years, stemming from the rapid take-up of smartphones and tablets

Traditional TV continues to decline at the expense of newer video services such as YouTube, Netflix and Amazon, with 43% of children aged 8-15 preferring YouTube videos over TV programmes

These online services offer content producers wider opportunities, but questions remain around the lack of regulation online, and the recent scandal around children’s safety on YouTube has heightened these concerns