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China OTT and SVOD - Venture Insights

Report Overview

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China OTT and SVOD

PublisherEnders Analysis.
Publish Date February 1, 2016
Sector Broadcast TV, Media, Mobile, Non-UK Media, OTT Video, Technology, TV, Video Entertainment.
Company Alibaba, Baidu.

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China holds tremendous appeal to studios and OTT video services, boasting an audience of 460 million online video users in mid-2015 (69% of internet users), which could exceed 900 million by 2020 by our estimate.

China’s OTT video marketplace generated estimated revenues of $5 billion in 2015, of which two-thirds was due to ad-supported streaming and the rest to paid video streaming.

Netflix recently pledged to enter China, although the current regulatory environment presents substantial, perhaps insurmountable, challenges to a direct-to-consumer offering.