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Churn - Venture Insights

Report Overview

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Churn

PublisherEnders Analysis.
Publish Date March 6, 2003
Sector Fixed Line (Internet and Voice).

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Little research has been done into why consumers move from one supplier to another. Churn, as this phenomenon is known, is much discussed but little understood. We carried out some research to show what types of people churn, why they do it, and whether it is an outcome of a certain type of personality.