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Classified Advertising in Print and Online - Venture Insights

Report Overview

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Classified Advertising in Print and Online

PublisherEnders Analysis.
Publish Date November 9, 2006
Sector Digital Media, Fixed Line (Internet and Voice), Print Media.

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The UK newspaper industry is being engulfed by a ‘perfect storm’. Overall advertising has been in a cyclical downturn since mid-2005, and public sector recruitment in particular has been weak, while readers desert newspapers (even free ones) for the internet, to which they are drawing spend on classified and display advertising. We view classified advertising in print media as being in permanent decline, anticipating an overall drop from £4 billion in 2006 to £3.5 billion by 2011