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Comcast/Disney: The Strategy Examined - Venture Insights

Report Overview

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Comcast/Disney: The Strategy Examined

PublisherEnders Analysis.
Publish Date March 4, 2004
Sector FTA TV, Pay TV.

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Although the prospect of a successful Comcast bid for Disney has receded almost completely, we expect it to come back. The strategic imperative for Comcast to integrate with a leading content producer remains acute. It confronts a reinvigorated and very aggressive competitor in DirecTV. Satellite is rapidly draining high ARPU pay-TV subscribers from the cable companies. Increased expenditure on programming, services and marketing are the only responses possible to combat the erosion.