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Competition Commission CRR announcement imminent - Venture Insights

Report Overview

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Competition Commission CRR announcement imminent

PublisherEnders Analysis.
Publish Date September 8, 2009
Sector FTA TV, Public Policy.
Company ITV.

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The impending Competition Commission announcement of its provisional decision concerning the Contract Rights Renewal (CRR) remedy is expected to make little change beyond extending CRR to cover variants of ITV1, such as ITV1 +1 and ITV1 HD.

Extending CRR to cover ITV1 variants should benefit ITV NAR (Net Advertising Revenue) by improving ITV1’s overall audience share, but does nothing to ease the deflationary pressures now gripping the TV advertising medium, where CRR works hand in hand with the requirement on the commercial PSB channels to sell 100% of their advertising inventories.

The current goings on underline the dichotomy between competition and public broadcasting policy objectives.