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Content marketing online in Europe to 2020 - Venture Insights

Report Overview

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Content marketing online in Europe to 2020

PublisherEnders Analysis.
Publish Date May 3, 2016
Sector Content marketing, Internet, Media, Non-UK Media.
Company Facebook, Guardian Media Group, vice media, Yahoo.

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Paid placements for content marketing online in Europe will increase by 186% from 2014-2020, to over €2 billion.

It is a particularly exciting area for premium publishers, who can leverage their content expertise to reverse the flight of ad money to lower-cost properties. Almost all are developing creative content offerings to capture this value.

Metrics and measurement, disclosure and cost remain as challenges for content marketing online, but growth is strong due to high commitment to spend from advertisers.