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Digital AdEx Market Outlook – the hunter becomes the hunted - Venture Insights

Report Overview

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Digital AdEx Market Outlook – the hunter becomes the hunted

PublisherVenture Insights.
Publish Date December 8, 2015
Sector Advertising, Digital Media, Technology.
Company Apple, carsales, Facebook, Fairfax, Foxtel, Google, News Corp, REA Group, Seek.

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Buy this Report

We expect Digital to reach ~50% of all AdEx by FY20. The broadly defined ‘Digital Display’ category will grow fastest during this period. However, new forms of ‘Display’ advertising (such as Video, Social and Native), coupled with programmatic buying and ad-blocking are threatening the first generation of Digital Display players. Finally, we see headwinds for Classifieds and Search as the market matures.