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Digital platform growth post analogue - Venture Insights

Report Overview

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Digital platform growth post analogue

PublisherEnders Analysis.
Publish Date December 22, 2011
Sector Digital Media, Fixed Line (Internet and Voice), OTT Video, Pay TV.
Company BT, Sky Group, Virgin Media.

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As Phase 1 digital shift from broadcast analogue to digital nears completion, individual platform growth trends have almost flattened out

The most likely area of change in platform trends over the next ten years concerns basic only subscription pay-TV, where we anticipate an overall increase in the total pay-TV base and change in platform balance arising from the introduction of low price basic packages

Phase 2 digital convergence between TV and the internet promises to take many years to reach maturity, and many questions need to be addressed in order to be able to assess its potential impact on the current broadcast TV marketplace over the next ten years.