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Digital Radio Switchover: somewhere over the rainbow? - Venture Insights

Report Overview

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Digital Radio Switchover: somewhere over the rainbow?

PublisherEnders Analysis.
Publish Date October 16, 2007
Sector Music and Radio.

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For the radio industry, the transition from an analogue broadcast system to a digital one is not going particularly smoothly. Data from the latest RAJAR audience survey, the first to track platform usage, showed that listening to digital radio stations remains stubbornly low. While the television industry has an agreed roadmap that includes a firm date for complete analogue switch-off, the radio industry has yet to determine such a date and appears mired in Ofcom consultations over the future shape of the commercial radio sector. This report examines the progress made so far towards digital’ in the radio sector, and it explores the issues that require solutions if the industry’s migration is to prove successful.