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EE TV: Triple play focus - Venture Insights

Report Overview

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EE TV: Triple play focus

PublisherEnders Analysis.
Publish Date October 8, 2014
Sector Fixed Line (Internet and Voice), FTA TV, Pay TV.
Company EE.

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EE has launched a new TV service featuring an advanced set-top box with a snazzy interface offered for free to its broadband/mobile customers

The lack of premium content means that the service is of little threat to the established pay TV operators Sky and Virgin Media, and the lack of integration with mobile or steep quad play discount makes it non-threatening to the mobile market

It does however reposition EE Broadband as a differentiated service, making it more competitive without lowering its headline price, with triple play the focus of this move in our view